Beckett Conspiracy Theory
What is it and is it real?

Okay, let's address the first part. What is it?
For many years now there's been a group of collectors convinced that Beckett Media (formerly owned by Dr. James Beckett as Beckett Publishing) has intentionally misled and manipulated information in order to affect buying habits and hobby trends - primarily to benefit employees, friends, and companies with close business ties to those Beckett Media employees. This included, but was not limited to, excluding or delaying (sometimes for years) important information on rare collectibles from the average hobbyist. Or abusing the uninitiated newbie hobbyist into purchasing tools and services
that have no real value, immediate or long-term.

I want to point out that I do not believe Dr. Beckett personally, through his actions or approval, did any wrongdoing. Nor do I believe or suggest that new owners, Apprise Media LLC,
through their actions or approval as a corporate entity knowingly suppresses information from the collecting hobby. However, I do believe it's very possible that some current and former employees of the company misused and misrepresented the company in order to overwhelm or curtail certain factual data for personal profit.

Portions of the "BCT" include: Feigned ignorance or complete elimination of rare variants; devaluation of card issues for personal gain; factual errors which are never corrected in their guides despite repeated efforts by hobbyists - again to personally benefit employees, friends and/or companies associated with those employees; misleading new collectors into purchasing "affordable" but virtually worthless collecting services or products.

Specific Accusation:
Devaluation of known highly prized cards in the face of factual data proving otherwise. The so-called "Pricing Aberrations Are Not Counted Defense".

An example:
Most believers point to: 1994 Topps ABCD Redemption & Certified Winner Baseball Cards.

Despite repeated submissions of actual sales - which regularly top $50 - Beckett neither responds personally or through their baseball price guide by way of price adjustments.

However, during several face-to-face conversations during their appearances at the Annual Kit Young Hawaii Convention, when prompted, their cookie-cutter company answer has always been: "We discount pricing aberrations." (meaning that perceived price spikes are not counted in their "guide analysis") Claiming that typically these cards can be found in the price range indicated in their guides. And in this specific case - somewhere between .06¢ - .20¢ cents for either the pack-issued ABCD or redemption ABCD card.

Again, sales for this rare insert are not UNusual. They're typical and consistent. But Beckett has never budged in this regard. Yet, it was noted by those same dealers who asked about this card that several of Beckett's current and former employees (I have the names of the employees but because I can't verify the accounts, will not be identified here) those employees or the companies that they're associated with, had/have been seen actively searching for those very same cards at hobby shows and gatherings across the country. I spoke with dealers from Washington, California, Texas (specifically Dallas), and New York regarding this issue and I believe their accounts to be honest and accurate.

The suggestion here is that those aforementioned employees continue to manipulate information (and therefore prices) in order to personally profit from their manipulated data. And Beckett does this with several very rare variants like the 1997 Topps ProShooters Test Issue Checklist Cards.


Specific Accusation:
Unlisting or Non-listing rare variants so their own employees/friends/business associates can search and scour the hobby without any serious competition - all under the guise of "research".

An example:
The 2001 Pacific Private Stock Game Gear Sammy Sosa Jersey #37.

Rumors in Usenet Groups began shortly after the release of the product in February 2001. What was first thought to be a "short print" or "SP" for the Sosa Jersey saw initial price offers based on other similar top-tier players such as Mark McGwire. But within a couple of weeks it became clear that something very strange was going on since only one known collector was supposed to have busted such a card. As the weeks went by, and no sales taking place, buy/asking prices started to climb and climb fast. Over the course of several weeks I watched initial buy offers of $30 go as high as $500 - from the same dealers.

Here, and only if you believe it, is the "conspiracy" part: During this period at least three monthly Beckett Baseball Price Guides did not note the existence and extreme rise in price for this ultra rare card. (aka: The Feigned Ignorance Defense)

Check it out yourself: Beckett Baseball Monthly Price Guide March 2001 (initial listing) thru BBMPG May 2001 - no acknowledgment. In fact, they defend their position when they finally acknowledge it's existence in the June 2001 issue. A short blurb about the "discovery" of this supposed non-existent insert additionally adds that they (Beckett) were "told by Pacific" that card #37 along with three other jersey cards were not created. See, it's not their fault, they were only reporting what they were told. But remember: Tons of dealers, some with close ties with then-Beckett employees, were actively pursuing this card across the internet and via dealer-to-dealer connections.

Three MONTHS pass before Beckett decided it had been able to "confirm the existence" of one single example escaping Pacific's print shop. Despite the fact that Usenet groups were busting at the seams with activity for months prior to their sanctioned official announcement in June 2001.

For this to be even marginally believable - you have to absolutely accept this without question:

Do you really believe it took three months (twelve weeks) for Beckett to pick-up the phone and call Pacific for more information?

If you believe it - then you believe it. Personally, I think something very odd was going on, but that's just me. And remember: This is just one rare variant. I can point to over a dozen similar issues that seem to "slip past" Beckett's increasing presbyopic vision. Some of which can be seen here.


Specific Accusation:
Offering "affordable" but inferior collector tools. Duping new collectors into buying products or services that have no real value, immediate or long-term.

An example:
The Beckett Baseball Price Guide (a.k.a. The Annual)

Beckett has consistently produced this reference book, currently an "affordable" $29.95 not including the shipping and handling fees. All the while simultaneously publishing their superior 'Almanac' for just ten bucks more. Why? The Annual doesn't cover a huge number of issues. But according to it's own advertising:

"Beckett has provided this comprehensive source for checklists and prices of virtually all major manufacturer baseball card sets. Thousands of new items are included in this new edition, which covers cards produced from 1887 to present!"

Gee, isn't that what Beckett's Almanac is for?

Is the Annual a rip-off plain and simple? An effort to push out other publications from prime shelf space? And yet another marketing "deception-by-confusion" ploy designed to take advantage of the uninitiated new collector?

I don't buy the company line that "Thousands of new items are included in this new edition, which covers cards produced from 1887 to present!". Since it draws from the same source material - the Almanac is supposed to do the same thing. And the Almanac boasts the true collector's value - information on extremely rare prints which the average collector needs to know about if they want to improve their collections. And even that is hampered by other Beckett Conspiracy Issues. (see above)

Try this: Suppose you wanted to climb Mount Hood in Oregon. So you work hard and save your money. Now, as soon as you get there, some big business walks up and offers to supply you with "much needed, but affordable equipment". You buy it from the seemingly friendly business. Only, once you start your climb, other adventurers notice and start to laugh. Pointing out that your so-called 'affordable equipment' is junk that'll likely cost you the climb - and possibly cause injury to yourself or others. You're told to go back and get properly outfitted before you get into trouble.

Trust seasoned collectors - they'll tell you. If you waste your entertainment budget with the Beckett Baseball Price Guide (currently at No.28, 2006 Edition), you might as well throw your money out the window - at least that way it might help some homeless person.


Final Analysis:
So, is there a Beckett Conspiracy? I believe that there's something very odd about the examples discussed above. Not to mention the other examples (1997 Topps Pro-Shooters Checklist Cards, 1998 Pinnacle Bankruptcy Issues, etc.) that I didn't get into. And I didn't even discuss their nearly un-sellable Beckett Collector's Club Grading (BCCG) encapsulation service. Nor did I get into the incredible 'coincidence' on how they don't list many Thomas promos - except those that were inserted into their own magazine.

As I mentioned previously, it really depends on when you're asking me.

I do believe that, given the opportunity, some human beings will greedily conspire in order to gain an advantage over others. And unless gentle aliens have taken over the bodies of Beckett Media's employees and friends - they're just as human as anyone else.

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